Store Opening

New Tenant: Hedgren

Mar 2024

In 1993, Hedgren embarked on a journey to redefine the concept of functional bags. Their philosophy was straightforward: create bags that cater to the practical demands of everyday life while maintaining a stylish appearance. This principle remains at the core of what Hedgren represents today.

However, as time passed, the brand came to realize that functionality extends beyond the physical attributes of a bag. It's about the overall experience that users have while using their products. With this insight, Hedgren has evolved to prioritize creating bags that seamlessly integrate functionality with style. Their goal is not just to design functional bags that look good or fashionable bags with minimal utility features. Instead, they aim to craft bags that effortlessly become indispensable to their users.

These are the bags that individuals reach for day after day, as they effortlessly accommodate all their essentials in precisely the right places. It's about finding the perfect balance between personal style and organizational efficiency. In essence, Hedgren strives to create the one bag that users simply cannot live without.

Now available on Level 1